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NUG® respects your privacy. We do not sell your personal information.

 Last updated: November 2021

This Privacy Policy applies to the collection, use and disclosure of information we receive from users, consumers and visitors (collectively “users” or “you”) to our website and NUG retail stores. By using this website and visiting and/or shopping at our retail stores (collectively, the “Services”), you agree to the collection and use of information, including your personal information, in accordance with terms and conditions of our Privacy Policy. 

This Privacy Policy applies to information collected by NUG through our Services and does not apply to information collected by any third party sites to which the Services may link or to information provided to, or collected by, third parties through third party cookies or other technologies on our website or at our retail stores.

Where we rely on your consent to process your personal information, you can withdraw such consent at any time as described in the “Rights to Opt-In / Opt-out” section of this Privacy Policy.

If you have questions or concerns regarding this Privacy Policy, please contact us via email at or via U.S. mail at NUG, 2601C Blanding Avenue, No. 408, Alameda, CA 94501.

Personal Information Collection And Use

While using our website, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to your name and email address (“Personal Information”).

We do not sell your Personal Information to any third party.

We use your Personal Information to improve our website and for other everyday business purposes including the marketing, advertising and promotion of NUG products. We may use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that you have subscribed to.

Through contracts with affiliated companies and partners, NUG operates licensed cannabis dispensaries in California, including NUG in Sacramento and NUG Wellness in San Leandro (hereinafter “NUG Store” or “NUG Stores”).

When you visit or shop at our retail stores, in accordance with California law, we verify your identity and date of birth.


We examine and electronically scan your government-issued identification card. Once the data is scanned, your name, address, identification number, photo and gender are  retained. We record the amount and history of users’ purchases.


We also request that you provide your email address and/or phone number. Users that provide their email address and/or phone number expressly consent to receive from NUG email and/or text messages. Users may unsubscribe or opt out of receiving NUG email and/or text messages at their choice. We also record the history of users purchases.


We retain and use the Personal Information provided to us at our retail stores for everyday business purposes including to verify your age, identify your location, provide you information on discounts, promotions, new products, store events, and assist in the marketing, advertising and promotion of our stores and NUG products.


We may share Personal Information with companies affiliated with NUG. We may use third parties for the gathering, storage, and analysis of Personal Information. We may share Personal Information with third parties in the marketing, advertising and promotion of NUG Services and products. We may also release your Personal Information if required to do so by law, or in the good faith belief that such action is necessary to comply with a court order, regulatory request or state law.




When you visit our website, we may gather certain non-personally identifiable information regarding the means you use to access our site through the use of “cookies.” Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your computer’s hard drive

Cookies help us record the type and version of your browser, your service provider, your IP address, pages you visit, the search engine you may have used to locate our site, and other statistics. We use this information for everyday business purposes including to help our marketing, tailor the site to the needs and interests of our users, diagnose problems with website and compile broad statistical data. We also make use of third-party cookies provided by Google and other companies to help track your web surfing activity in order to improve the quality of our website and assist our marketing activities.

Through your browser settings, you may delete cookies at any time.

Data Security

The security of your Personal Information is important to us. To protect your Personal Information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings.

Despite these measures, there is always a risk that unauthorized third parties may gain access to your Personal Information. By using our Services, you expressly acknowledge and agree that we do not guarantee the security of any Personal Information or data provided to or received by us through the Service and any such Personal Information or data is provided to us at your own risk, which you expressly assume.

Security Cameras

Inside and around NUG Stores, we deploy digital video security cameras that capture the images of users and their vehicles to assist in the secure and safe operations of NUG Stores and in compliance with state and local laws. The digital video files are retained by NUG and may be accessed and used by NUG employees and public agencies at any time for any business or law enforcement purpose.

Retention Period

NUG is obligated under state law and regulations governing licensed cannabis businesses to retain for a period of at least seven years records applicable to commercial cannabis activity including data from or associated with users including sales invoices and receipts.

California Privacy Rights

This section of our Privacy Policy constitutes a PRIVACY NOTICE FOR CALIFORNIA RESIDENTS and supplements the information contained herein and applies solely to users and consumers who reside in the State of California. We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws. Any terms defined in the CCPA have the same meaning when used in this notice.

Your Rights and Choices

The CCPA provides California residents with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months.

Opt-Out of Personal Information Sharing and Selling Rights

You have the right to request that we discontinue sharing or selling any of the personal information that we collected about you and retained, subject to certain exceptions in the CCPA.

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected about you and retained, subject to certain exceptions in the CCPA.

Non-Discrimination Rights

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not deny you goods or services, charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties, provide you a different level or quality of goods or services, or suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Exercising Access, Data Portability and Deletion Rights

If you wish to exercise any of your rights under California law, you should contact us via email at, or via U.S. mail at NUG, 2601C Blanding Avenue, No. 408, Alameda, CA 94501

Changes To Privacy Policy

This Privacy Policy is effective as of January 2020 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Services after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy. If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.


NUG Products are distributed in California by CANN Distributors, Inc., license number C11-0000451-LIC.