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NUG, Inc. is a premier, state-licensed, and vertically-integrated California cannabis company. From its patented cutting-edge technology, to its award-winning branded products and dedication to equity and community involvement, NUG’s leaders are pioneers and innovators in the cannabis industry, having established an industry wide standard for handcrafted, organic seed to sale cannabis cultivation and manufacturing. Founded in 2014, NUG continues to expand and diversify its portfolio, which includes world-class R&D, state-of-the-art cultivation, extraction, and distillation facilities, one of California’s largest wholesale cannabis distributors, and the new, unparalleled NUG retail store experience.


At NUG, we have perfected the strain genetics, the cultivation, flower processing, cannabinoid extractions, infusions, and packaging to deliver the power of cannabis in all its best forms to our stores and dispensaries throughout California.


NUG single-source products are manufactured with care in Oakland, CA. Each item is carefully monitored from seed to sale using our proprietary track and trace system. Find our fully compliant packaging at licensed retailers throughout California. Click below to find locations near you.




NUG is a proud supporter of Oakland’s social equity cannabis program. It aims to provide opportunities in the legal cannabis industry to locals who have been disadvantaged and targeted by the failed war on drugs. Equity applicants are city residents earning less than 80 percent of the average city income and either living in a designated high-crime zone for at least 10 of the past 20 years or have been convicted of a cannabis-related crime in Oakland after November 5, 1996.
NUG’s social justice partners receive start-up funds and a state-of-the-art fully automated greenhouse that includes light depravation, motorized curtains, and an irrigation system rent-free to launch their own respective cultivation operation.
Iowa Robinson is an East Oakland native and the owner of Dakota West Coast, one of NUG’s equity partners. Here is Iowa on her participation in NUG’s social justice program, “Teamwork makes the dream work, and we’ve been very fortunate to have the support of NUG in the process of developing our cultivation business.” “We’re a family business and our goal is to establish a sustainable company that can be passed on from generation to generation and employ others within our Oakland community.”
“It has been a privilege and an honor to provide a platform for these start-up businesses to thrive and flourish,” said NUG CEO and founder Dr. John Oram. “Our equity partners are catalysts for positive change in the City of Oakland and of cannabis policy as a whole. We look forward to watching their continued success as they take this next important step.
NUG is looking for social-equity-qualified retail partners. ​​


NUG Oakland is an equity-owned dispensary stocked with NUG’s portfolio of award-winning products and a carefully curated selection of products from NUG’s respected contemporaries. NUG Oakland is dedicated to normalizing cannabis, and serving the community. Combining NUG’s commitment to create premier cannabis retail stores, the NUG dispensaries serve as a showcase for ‘best of the best cannabis’ grown and products manufactured in California. Equally important, the dispensary functions as an oasis for adult patients and consumers alike to feel comfortable, safe and knowledgeable.